An evolutionary perspective on capabilities for fluid product-markets : the contingent effects of routinization and renewal in marketing, R&D, and operations
Kerry Hudson, V. Kumar, Robert E. Morgan
| Year of publication: |
2024
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|---|---|
| Authors: | Hudson, Kerry ; Kumar, Vikas ; Morgan, Robert E. |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 2012759-5. - Vol. 57.2024, 6, Art.-No. 102480, p. 1-19
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| Subject: | Environmental change | Firm capabilities | Firm performance | Product-market fluidity | Profitability | Unternehmenserfolg | Marketing | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.lrp.2024.102480 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015331135