Evolutionary preference segmentation with panel survey data : an application to new products
Venkatram Ramaswamy
| Year of publication: |
2007
|
|---|---|
| Authors: | Ramaswamy, Venkatram |
| Published in: |
Fundamentals of marketing research ; Vol. 1. - Los Angeles, Calif. [u.a.] : SAGE. - 2007, p. 370-401
|
| Subject: | Panel | Panel study | Präferenztheorie | Theory of preferences | Innovation | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003538912