Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Denise Linda Parris and Francisco Guzmán
| Year of publication: |
2023
|
|---|---|
| Authors: | Parris, Denise Linda ; Guzman, Francisco |
| Subject: | Brand equity | Brand image | Brand loyalty | Branding | Systematic literature review | Markenimage | Markenführung | Brand management | Markentreue | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-06-2021-3528 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552952