Evolving pricing practices: the role of new business models
| Year of publication: |
2011
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|---|---|
| Authors: | Grewal, Dhruv ; Roggeveen, Anne L. ; Compeau, Larry D. ; Levy, Michael |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 20.2011, 7 (1.11.), p. 510-514
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