Evolving pricing practices : the role of new business models
Dhruv Grewal and Anne L. Roggeveen, Larry D. Compeau, Michael Levy
| Year of publication: |
2011
|
|---|---|
| Authors: | Grewal, Dhruv ; Roggeveen, Anne L. ; Compeau, Larry D. ; Levy, Michael |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 7, p. 510-513
|
| Subject: | Geschäftsmodell | Business model | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010217470