Evolving to a New Dominant Logic for Marketing
| Year of publication: |
2004
|
|---|---|
| Authors: | Vargo, Stephen L. ; Lusch, Robert F. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 68.2004, 1, p. 1-17
|