eWOM via social networking site : source versus message credibility
Payal S. Kapoor, K.R. Jayasimha, Ashish Sadh, Srinivas Gunta
| Year of publication: |
2020
|
|---|---|
| Authors: | Kapoor, Payal S. ; Jayasimha, K. R. ; Sadh, Ashish ; Gunta, Srinivas |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 14.2020, 1, p. 19-47
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| Subject: | social networking site | electronic word of mouth | eWOM | source credibility | message credibility | Virales Marketing | Viral marketing | Social Web | Social web | Glaubwürdigkeit | Credibility | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2020.106043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012199986