Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green intention
Year of publication: |
2007-01-01
|
---|---|
Authors: | D'Souza, Clare ; Taghian, Mehdi ; Khosla, Rajiv |
Publisher: |
Palgrave Macmillan Ltd. |
Subject: | Marketing not elsewhere classified | consumer behaviour | environment | green marketing |
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