An Examination of Financial Attitudes, Behaviors and Influences Towards Banking Services : A Pathway to Financial Inclusion (A Case Study at Syndicate Bank)

Financial Inclusion plays a major role in the progress of every nation and for a country like India where Banks are the significant players in the field of socio-economic development, this industry should concentrate the most on financial inclusion to eradicate financial elimination. To Study the financial literacy among rural masses and actions captured by the banking organisations towards financial inclusion, a minor research has been conducted at “Syndicate Bank Regional Office Udupi”. This paper also highlights various initiatives on Financial Inclusion taken in order to provide financial literacy programmes among public on technology driven banking and to increase the awareness. Research is conducted by Questionnaire method by personally interacting with every individual of rural, semi-municipal and municipal areas. In the research it has been found that financial literacy among rural masses is low and it should be improved by the banks and government by educating the people through various financial literacy programmes