Examination of attitudinal and intentional drivers of non-deceptive counterfeiting in a South Asian context
Imran Anwar Mir
| Year of publication: |
2013
|
|---|---|
| Authors: | Mir, Imran Anwar |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 14.2013, 3, p. 601-615
|
| Subject: | non-deceptive counterfeiting | WOM | ethical sensitivity | legal sensitivity | affordability | easy availability | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Ethik | Ethics | Preis | Price | Mobiltelefon | Mobile phone | Südasien | South Asia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009761459