Examination of customer relations management in banks in terms of strategic, technological and innovation capability
Sümeyye Özdemir, Fatma Sonmez Cakir and Zafer Adiguzel
| Year of publication: |
2022
|
|---|---|
| Authors: | Özdemir, Sümeyye ; Sonmez Cakir, Fatma ; Adiguzel, Zafer |
| Published in: |
Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 5.2022, 2, p. 176-195
|
| Subject: | Customer relationship management strategy | Customer relationship management technology | Customer satisfaction | Financial performance | Innovation capability | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Innovation | Kundenzufriedenheit | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCMARS-12-2021-0044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013440262