Examination of formal and informal relationships between service provider and client for ticket sales outsourcing in the United States
Year of publication: |
January-June 2016
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Authors: | Lee, Seungbum ; Oh, Namkyung ; Juravich, Matthew |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 15.2016, 1/2, p. 62-80
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Subject: | outsourcing | social network analysis | sport | ticket sales | Outsourcing | USA | United States | Soziales Netzwerk | Social network | Sportmarketing | Sports marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Profisport | Professional sports |
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