Examining a hierarchical model of Australia's destination image
Year of publication: |
2014
|
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Authors: | Assaker, Guy |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 20.2014, 3, p. 195-210
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Subject: | Australia | destination attributes | destination image | hierarchical models | PLS-SEM | Australien | Destinationsmanagement | Destination management | Herkunftsbezeichnung | Designation of origin | Tourismusregion | Tourism destination | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour |
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