Examining an asymmetric effect between online customer reviews emphasis and overall satisfaction determinants
Xun Xu
| Year of publication: |
2020
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|---|---|
| Authors: | Xu, Xun |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 106.2020, p. 196-210
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| Subject: | Customer satisfaction | Online customer reviews | Product and service attributes | Text mining | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Dienstleistungsqualität | Service quality | Data Mining | Data mining | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.07.022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012158349