Examining an integrated model of green image, perceived quality, satisfaction, trust, and loyalty in upscale hotels
Year of publication: |
2020
|
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Authors: | Assaker, Guy ; O'Connor, Peter ; El Haddad, Rania |
Subject: | Green image | loyalty | perceived quality | PLS-SEM | upscale hotels | Hotellerie | Hotel industry | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Vertrauen | Confidence | Produktqualität | Product quality | Firmenimage | Corporate reputation |
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