Examining antecedents to Generation Z consumers’ green purchase intentions : the role of product categories
René Heiberg Jørgensen and Jan Møller Jensen and Yingkui Yang
| Year of publication: |
2024
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|---|---|
| Authors: | Jørgensen, René Haldborg ; Jensen, Jan Møller ; Yang, Yingkui |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 33.2024, 7, p. 902-913
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| Subject: | Consumer effectiveness | Environmental concern | Generation Z | Green purchase intentions | Green self-identity | Social influence | Sustainability | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development | Umweltzeichen | Eco-label | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-09-2023-4699 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015166477