Examining artificial intelligence (AI) technologies in marketing via a global lens : current trends and future research opportunities
Praveen K. Kopalle, Manish Gangwar, Andreas Kaplan, Divya Ramachandran, Werner Reinartz, Aric Rindfleisch
| Year of publication: |
2022
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|---|---|
| Authors: | Kopalle, Praveen K. ; Gangwar, Manish ; Kaplan, Andreas ; Ramachandran, Divya ; Reinartz, Werner J. ; Rindfleisch, Aric |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 2, p. 522-540
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| Subject: | Artificial intelligence | Audio | Automated analysis of text | Ethics and privacy | Global marketing | Glocalization | Human–machine interaction | Images | Inequality | Video | Künstliche Intelligenz | Datenschutz | Data protection | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2021.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271770