Examining authenticity on digital touchpoint : a thematic and bibliometric review of 15 years' literature
Diem-Trang Vo and Nguyen Quynh Mai, Long TV Nguyen and Nguyen Hoang Thuan, Duy Dang-Pham and Ai-Phuong Hoang
| Year of publication: |
2024
|
|---|---|
| Authors: | Vo, Diem-Trang ; Nguyen Quynh Mai ; Long Nguyen Van Thang ; Nguyen, Hoang Thuan ; Dang-Pham, Duy ; Hoang, Ai-Phuong |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 18.2024, 3, p. 463-484
|
| Subject: | Authenticity | Digital touchpoints | Interactive marketing | Bibliometrie | Bibliometrics | Digitalisierung | Digitization | Glaubwürdigkeit | Credibility | Marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-02-2023-0042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062447