Examining brand extensions and their potential to dilute team brand associations
Patrick Walsh and Stephen D. Ross
| Year of publication: |
2010
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|---|---|
| Authors: | Walsh, Patrick ; Ross, Stephen D. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 19.2010, 4, p. 196-206
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| Subject: | Sportmarketing | Sports marketing | Markentransfer | Brand extension | Markenimage | Brand image | Profisport | Professional sports | Ballsport | Ball game | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008825864