Examining B2B channel decision-making within differential quality-level zone : a supply chain design using a non-cooperative strategic game theoretic approach (“Stackelberg Supply Chain for B2B”)
Bin Cao, Rameshwar Dubey and Zongwei Luo
| Year of publication: |
2024
|
|---|---|
| Authors: | Cao, Bin ; Dubey, Rameshwar ; Luo, Zongwei |
| Subject: | Asymmetric preference | B2B Manufacturer-Stackelberg supply chain | Channel decision-making | Non-cooperative game analysis | Quality threshold | Lieferkette | Supply chain | Lieferantenmanagement | Supplier relationship management | Spieltheorie | Game theory | B-to-B-Marketing | Business-to-business marketing | Vertriebsweg | Distribution channel | Entscheidung | Decision | Nichtkooperatives Spiel | Noncooperative game | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-05-2023-0285 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014473051