Examining consumers' continuous usage of multichannel retailers' mobile applications
Khalid Al-Nabhani, Alan Wilson, Graeme McLean
| Year of publication: |
2022
|
|---|---|
| Authors: | Al-Nabhani, Khalid ; Wilson, Alan M. ; McLean, Graeme J. |
| Subject: | brand loyalty | continuous usage | escapism | hedonic | m-commerce | mobile apps | mobile retailing | utilitarian | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Markentreue | Brand loyalty | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21585 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012796084