Examining consumers’ sensory experiences with color : A consumer neuroscience approach
| Year of publication: |
2020
|
|---|---|
| Authors: | Stillman, Paul ; Lee, Hyojin ; Deng, Xiaoyan ; Unnava, Hanumantha Rao ; Fujita, Kentaro |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2020, 7 (07.05.), p. 995-1007
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21360 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012273765