Examining customer perception and behaviour through social media research : an empirical study of the United Airlines overbooking crisis
Jie Ma, Ying Kei Tse, Xiaojun Wang, Minhao Zhang
| Year of publication: |
2019
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|---|---|
| Authors: | Ma, Jie ; Tse, Ying Kei ; Wang, Xiaojun ; Zhang, Minhao |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 127.2019, p. 192-205
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| Subject: | Social media big data | Customer behaviour | Image repair | Crisis communication Twitter mining | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Fluggesellschaft | Airline | Krisenmanagement | Crisis management | Beziehungsmarketing | Relationship marketing | Öffentlichkeitsarbeit | Public relations | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2019.05.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012041131