Examining e-commerce customer satisfaction and loyalty : an integrated quality-risk-value perspective
Mei-Ju Lin and Wei-Tsong Wang
| Year of publication: |
2015
|
|---|---|
| Authors: | Lin, Mei-Ju ; Wang, Wei-Tsong |
| Published in: |
Journal of organizational computing and electronic commerce. - Norwood, NJ : Ablex Publ., ISSN 1091-9392, ZDB-ID 1331391-5. - Vol. 25.2015, 4, p. 379-401
|
| Subject: | customer loyalty | electronic word-of-mouth | eWOM | mediating effects | perceived risk-value model | quality-satisfaction-loyalty chain | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398662