Examining environmental fan engagement initiatives through values and norms with intercollegiate sport fans
Jonathan M. Casper, Brian P. McCullough, Michael E. Pfahl
| Year of publication: |
2020
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|---|---|
| Authors: | Casper, Jonathan M. ; McCullough, Brian P. ; Pfahl, Michael E. |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 23.2020, 2, p. 348-360
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| Subject: | Behavioural intentions | Environment | Sponsorship | Sustainability | Values | Konsumentenverhalten | Consumer behaviour | Sponsoring | Umweltbewusstsein | Environmental consciousness | Sportmarketing | Sports marketing | Nachhaltige Entwicklung | Sustainable development | Soziale Werte | Social values | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2019.03.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012295150