Examining gifting behavior on live streaming platforms : an identity-based motivation model
Ran Li, Yaobin Lu, Jifeng Ma, Weiquan Wang
| Year of publication: |
2021
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| Authors: | Li, Ran ; Lu, Yaobin ; Ma, Jifeng ; Wang, Weiquan |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 58.2021, 6, p. 1-15
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| Subject: | Gifting | Identity-based motivation model | Live streaming | Social density | Motivation | Geschenk | Gifts | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2020.103406 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013259287