Examining how online store managers' responses to negative reviews affect potential shoppers
Year of publication: |
2024
|
---|---|
Authors: | Kim, Eugene ; Lee, Choong C. ; An, Jaeyoung |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 24.2024, 2, p. 863-900
|
Subject: | Negative online customer reviews | Perceived justice | Trust | Intention to use | Online grocery shopping | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertrauen | Confidence | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | E-commerce | Lebensmitteleinzelhandel | Food retailing | Gerechtigkeit | Justice | Beziehungsmarketing | Relationship marketing |
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