Examining the influence of HEXACO personality traits on impulse buying tendency, perceived enjoyment, and impulse buying behaviour in the context of Instagram commerce
Abhay Grover, Nilesh Arora, Pooja Sharma
| Year of publication: |
2025
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| Authors: | Grover, Abhay ; Arora, Nilesh ; Sharma, Pooja |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 16.2025, 3, p. 241-268
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| Subject: | HEXACO personality traits | IBB | IBT | impulse buying behaviour | impulse buying tendency | Instagram commerce | PE | perceived enjoyment | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Emotion | Persönlichkeitsmerkmal | Personality trait | Kaufentscheidung | Purchase decision | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2025.146173 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015413243