Examining the influence of the social dimension of customer experience on trust towards travel agencies : the role of experiential predisposition in a multichannel context
Isabelle Brun, Lova Rajaobelina, Line Ricard, Thomas Amiot
| Year of publication: |
2020
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|---|---|
| Authors: | Brun, Isabelle ; Rajaobelina, Lova ; Ricard, Line ; Amiot, Thomas |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 34.2020, p. 1-10
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| Subject: | Experiential marketing | Experiential predisposition | Multichannel | Social experience | Tourism | Travel agency | Trust | Reisevermittler | Vertrauen | Confidence | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Vertriebsweg | Distribution channel | Tourismus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2020.100668 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238252