Examining loss aversion for quality versus loss aversion for price
K. Sivakumar
| Year of publication: |
2011
|
|---|---|
| Authors: | Sivakumar, K. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 19.2011, 3, p. 317-324
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Risikoaversion | Risk aversion | Produktqualität | Product quality | Preis | Price | Nutzenfunktion | Utility function |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009243280