Examining media effectiveness across cultures and national borders: A review and multilevel framework
| Year of publication: |
2011
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|---|---|
| Authors: | Moustafa Leonard, Karen ; Van Scotter, James R. ; Pakdil, Fatma ; Jbeily Chamseddine, Nadine ; Esatoglu, Ezel ; Gumus, Murat ; Koyuncu, Mustafa ; Mockaitis, Audra I. ; Salciuviene, Laura ; Oktem, M. Kemal ; Surkiene, Gene ; Tsai, Fu-Sheng |
| Published in: |
International journal of cross cultural management : CCM. - London [u.a.] : Sage Publ., ISSN 1470-5958, ZDB-ID 22119334. - Vol. 11.2011, 1, p. 83-104
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