Examining native CSR advertising as a post-crisis response strategy
Linwan Wu and Holly Overton
| Year of publication: |
2022
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|---|---|
| Authors: | Wu, Linwan ; Overton, Holly |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 2, p. 354-381
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| Subject: | ad identification | crisis type | motivation attribution | Native CSR advertising | perceived crisis responsibility | perceived manipulativeness | post-crisis communication | values-driven motive | Corporate Social Responsibility | Corporate social responsibility | Werbung | Advertising | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Krisenmanagement | Crisis management | Werbewirkung | Advertising effects | Motivation | Finanzkrise | Financial crisis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1914445 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207356