Examining online channel selection behaviour among social media shoppers : a PLS analysis
Sajad Rezaei; Wan Khairuzzaman Wan Ismail
| Year of publication: |
2014
|
|---|---|
| Authors: | Sajad Rezaei ; Wan Khairuzzaman Wan Ismail |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 6.2014, 1, p. 28-51
|
| Subject: | online channel selection | transactive memory system | TMS | knowledge sharing | KS | communication quality | social shopper groups | online retailing | Online-Handel | Online retailing | Social Web | Social web | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Wissenstransfer | Knowledge transfer | Online-Marketing | Internet marketing | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Wissensmanagement | Knowledge management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010483697