Examining paid mobile application customer loyalty : the moderating effect of switching costs
Wen-Tsung Wu, Chie-Bein Chen, Chiao-Chen Chang
| Year of publication: |
April-June 2017
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|---|---|
| Authors: | Wu, Wen-Tsung ; Chen, Chie-Bein ; Chang, Chiao-Chen |
| Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2017, 2, p. 77-94
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| Subject: | Mobile application | Loyalty | Value | Satisfaction | Switching cost | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Mobilkommunikation | Mobile communications | Mobile Anwendung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5296/ber.v6i2.9837 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011752829