Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry
Jinsoo Hwang; Heesup Han
| Year of publication: |
2014
|
|---|---|
| Authors: | Hwang, Jinsoo ; Han, Heesup |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 40.2014, p. 244-259
|
| Subject: | Luxury cruise | Brand prestige | Well-being perception | Brand identification | Brand consciousness | Luxusgüter | Luxury goods | Markenführung | Brand management | Kreuzfahrt | Cruise | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227012