Examining supplier, buyer, and customer triads : the critical role of conflict in interaction processes and product/service innovations
Year of publication: |
2022
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Authors: | Fletcher-Chen, Chavi Chi-Yun ; Sharma, Arun ; Rangarajan, Deva |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 107.2022, p. 337-352
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Subject: | Business-to-business | Buyer | Supplier | Conflict | Service innovation | Triad | Lieferantenmanagement | Supplier relationship management | Innovation | B-to-B-Marketing | Business-to-business marketing | Innovationsmanagement | Innovation management | Lieferkette | Supply chain |
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