Examining the brand name : mark relationship in emerging markets
Richard R. Klink and Gerard A. Athaide
| Year of publication: |
2014
|
|---|---|
| Authors: | Klink, Richard R. ; Athaide, Gerard A. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 4/5, p. 262-267
|
| Subject: | Brand meaning | Global branding | Brand name | Logo design | Markenführung | Brand management | Markenartikel | Brand | Internationales Marketing | International marketing | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010422978