Examining the channel choice of experience-oriented customers in omni-channel retailing
WenYu Zhao, Nianqi Deng
| Year of publication: |
2020
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| Authors: | Zhao, WenYu ; Deng, Nianqi |
| Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 2498765-7. - Vol. 12.2020, 1, p. 16-27
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| Subject: | Channel Choice | Customer Experience | Omni-channel Retailing | Product Type | Shopping Stage | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJISSS.2020010102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012182657