Examining the comprehensive relationship between customer trust and social media purchase : a bibliometric review and directions for future research
W. Shabeena Shah, K. Mohamed Jasim, Shahid Alam, S.G. Balaji
| Year of publication: |
2023
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|---|---|
| Authors: | Shah, W. Shabeena ; Jasim, K. Mohamed ; Alam, Shahid ; Balaji, S.G. |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 15.2023, 2, p. 157-174
|
| Subject: | consumer trust | social media information | social media purchase | systematic literature review | SLR | bibliometric analysis | Social Web | Social web | Bibliometrie | Bibliometrics | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEM.2023.130473 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014306809