Examining the cross-cultural dimensionality of prestige sensitivity : an empirical analysis of Chinese and American millennials
Robert D. Montgomery, Brian J. Schwarz, and Mark A. Mitchell
| Year of publication: |
April-June 2016
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| Authors: | Montgomery, Robert D. ; Schwarz, Brian J. ; Mitchell, Mark A. |
| Published in: |
Journal of East-West business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1066-9868, ZDB-ID 1280549-X. - Vol. 22.2016, 2, p. 118-143
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| Subject: | Cross-cultural comparisons | millennials | prestige sensitivity | China | Vergleich | Comparison | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10669868.2016.1155522 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011499809