Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
Natalie Jane De Vries; Jamie Carlson
| Year of publication: |
2014
|
|---|---|
| Authors: | De Vries, Natalie Jane ; Carlson, Jamie |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 6, p. 495-515
|
| Subject: | social media | customer engagement | consumer behaviour | brands | motivation | brand relationships | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Markenimage | Brand image | Marketingmanagement | Marketing management | Markentreue | Brand loyalty |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Festschrift ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010423856