Examining the economic consequences of concise integrated reports: a pitch

Purpose The purpose of this paper is to provide a discussion of the application of the Faff ( ) pitch template to a financial accounting research topic. Design/methodology/approach The author recounts her personal experience with completing the template for a pitch that examines reporting conciseness in the context of integrated reporting. Findings The template was found useful in refining a research idea in a structured manner. Originality/value The letter also demonstrates how the template was used as a research collaboration tool when engaging with collaborators on research projects.