Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations
Sujo Thomas, Sonal Kureshi, Arpan Yagnik
| Year of publication: |
2021
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|---|---|
| Authors: | Thomas, Sujo ; Kureshi, Sonal ; Yagnik, Arpan |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 13.2021, 1, p. 30-51
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| Subject: | tourism marketing | Facebook | social media marketing | branding | India | Online-Marketing | Internet marketing | Social Web | Social web | Tourismusmarketing | Tourism marketing | Indien | Werbewirkung | Advertising effects | Markenführung | Brand management | Marketingmanagement | Marketing management | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEM.2021.112777 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012505423