Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals
Miriam McGowan and Louise May Hassan and Edward Shiu
| Year of publication: |
2022
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|---|---|
| Authors: | McGowan, Miriam ; Hassan, Louise ; Shiu, Edward |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 3, p. 817-839
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| Subject: | Affective social identity | Cognitive social identity | Construal level theory | Emotion | Hope | Identity-linking messages | Prototypicality | Self-motives | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Experiment | Kognition | Cognition | Soziale Gruppe | Social group | Arbeitsgruppe | Team | Soziale Beziehungen | Social relations | Sozialpsychologie | Social psychology | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-04-2020-0260 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013173449