Examining the effect of marketing innovations on GPMA : a study using the PLS-SEM approach
Mayank Pant, Amarpreet Singh Virdi and D. S. Chaubey
| Year of publication: |
2020
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|---|---|
| Authors: | Pant, Mayank ; Virdi, Amarpreet Singh ; Chaubey, D. S. |
| Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 21.2020, 4, p. 1025-1036
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| Subject: | Sustainability | green product market agility | marketing innovation | Innovation | Öko-Produkt | Sustainable product | Marketing | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150918779160 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287535