Examining the effects of advertisement setting and actor race on African Americans' intentions to consumer baseball
Brandon Brown, Gregg Bennett, and Khalid Ballouli
| Year of publication: |
September 2016
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| Authors: | Brown, Brandon ; Bennett, Gregg ; Ballouli, Khalid |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 25.2016, 3, p. 139-151
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| Subject: | sport marketing | sport advertising | sport consumer behavior | African American consumers | baseball consumption | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Schwarze Menschen | Black people | Profisport | Professional sports | Werbewirkung | Advertising effects | Werbung | Advertising | Ethnische Diskriminierung | Ethnic discrimination | Sport | Sports | Ballsport | Ball game | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011635463