Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Richa Joshi, Prerna Garg, Shampy Kamboj
| Year of publication: |
2023
|
|---|---|
| Authors: | Joshi, Richa ; Garg, Prerna ; Kamboj, Shampy |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 19.2023, 1/2, p. 1-19
|
| Subject: | brand identification | brand jealousy | brand love | consumer-brand relationships | willingness to pay premium | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2023.132717 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014340140