Examining the effects of Facebook's personalized advertisements on brand love
Trang P. Tran, Tiffany M. Blanchflower, and Chien-Wei (Wilson) Lin
| Year of publication: |
2024
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|---|---|
| Authors: | Tran, Trang ; Blanchflower, Tiffany M. ; Lin, Chien-Wei |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 32.2024, 1, p. 61-80
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| Subject: | Werbewirkung | Advertising effects | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Emotion | Markenartikel | Brand | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2022.2096637 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014447780