Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
Aron O'Cass and Liem Viet Ngo
| Year of publication: |
2011
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|---|---|
| Authors: | O'Cass, Aron ; Ngo, Liem Viet |
| Published in: |
British journal of management : BJM. - Oxford : Blackwell Publ., ISSN 1045-3172, ZDB-ID 1055434-8. - Vol. 22.2011, 4, p. 646-671
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| Subject: | Betriebliche Wertschöpfung | Value creation | Strategisches Management | Strategic management | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Kundengewinnung | Customer acquisition | Kundenzufriedenheit | Customer satisfaction | Schätzung | Estimation | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009511986