Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Ernest Emeka Izogo, Mercy Mpinganjira, Heikki Karjaluoto, and Hongfei Liu
| Year of publication: |
2022
|
|---|---|
| Authors: | Izogo, Ernest Emeka ; Mpinganjira, Mercy ; Karjaluoto, Heikki ; Liu, Hongfei |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 8, p. 1872-1894
|
| Subject: | cognitive dissonance | customer engagement | repurchase intention | social media | word-of-mouth | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875211050420 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013391022